Dec 1, 2023
As entrepreneurs and executives, we are always thinking about our customers! But are we truly considering each customer's journey to us? Are we mapping out our interactions with our key market segments and being intentional about our touchpoints? Amanda Read is back with us to talk about how she leverages the...
Nov 10, 2023
Andrea Merrill of Virtually Adventurous joins us for this month's business theme of Marketing Channels. Managing your customer POS can be overwhelming, but if you begin to understand human psychology behind buying behaviors, you can start to determine which channels are important for your business and deserve your...
Oct 6, 2023
How can understanding your audience and narrowing in on key segments help you market and build your business? Holly Haynes of Crush the Rush joins us to talk about the benefits that refining your customer strategy can have on your productivity and ROI.
Sep 1, 2023
Branding expert Kelly Wittman is back to help us kickoff season 3! Listen in on our discussion about being intentional when building your personal brand.